Monday, August 29, 2005

Front Door Security

Front Door Security
OUTSIDE/FRONT DOOR EXPECTATIONS


A large part of setting the tone for a patron’s visit to a nightclub is the greeting. This includes the greeting process that makes the customers feel welcome. REMEMBER, THIS IS A CUSTOMER SERVICE BUSINESS. A front door security person helps dictate the type of patron your establishment serves. First time customers that become return customers allow the bar to survive and profit.

NOTE: Do NOT be relaxed in assigning the position of front door security. This person traditionally validates every person inside the nightclub and begins the enforcement of every establishment policy. The nightclub/bar/restaurant should assign their most responsible and trustworthy person to this position. It is not recommended that the establishment hire individuals from local gangs, athletes from a local college, or fraternity brothers- these persons typically allow rules to be violated after receiving pressure from friends.

LINE MONITORING

If the situation dictates, someone must watch, walk, and control the waiting line. Such things to be aware of are: passing of ID’s, monitoring the dress code, and filtering out unruly or intoxicated customers. This designated security person can answer any questions patrons might have. A patron may find out before their wait that they will not be admitted due to a certain club policy, and this allows for the patron to save time and aggravation by not having to wait in line. Once again, have the nightclub/bar/restaurant rules and dress code posted in or near entrances and easily visible.

GREETINGS

Examples of Improper greetings:

"Good evening. Three dollars."

When a male and female enter the club, "How you doing tonight 'guys'."

A group of ladies, "How ya’ doin’ tonight girls."

Examples of Proper greetings:

Male and female approach the front entrance: "Good evening folks, how are you this evening?" (Response). Then ask: “May I please see your ID?”

When women approach, "Good evening ladies, how are you this evening?" (Response). Then ask: “May I please see your ID?”

When gentlemen approach, "Good evening gentlemen, how are you this evening?" (Response). Then ask: “May I please see your ID?”


Hopefully you see the difference between the two. If you can not establish the difference, then do not work the front door!

DRESS CODES FOR PATRONS

· Dress Codes should be advertised in the commercials for the establishment. CLOTHES HELP DETERMINE THE MOOD OF THE PERSON. For example, we have all been out in different attire, and know that when wearing a suit our behavior is more mature.

· Collar shirts increase the status of the patron, and sweaters also fall into this category. A higher status of the patron results in better economics and longevity where the area can support it.

· Hats are mostly worn by younger generation patrons. Many nightclubs/bars have discovered that by not allowing hats they have attracted a more mature crowd. Hats tend to represent groups/or athletic teams which make issuing adversary opinions that much easier. For example: a person wearing a Yankee’s hat in an establishment in Boston. Establishments that make patrons remove restricted items (hats, bandanas, etc.) should monitor for these items appearing back on the individual throughout the night. This person should be addressed once as a reminder, and if the act is conducted again, the patron should be removed.

· Sports jerseys are currently a very popular form of clothing worn by the younger crowd. These show support for teams in sports bars. However, in a dance club these could be used to show a meaning of "colors."

· Oversized (baggy) jeans are worn primarily by the younger generation. This presents an alternative look. However, this look may make it easier to conceal weapons.

· Cutoff jeans are a much more "rough look" than a full-length jean short. This type of look sometimes carries the idea that "I don't care how I look, so therefore I don't care how I act."

· Jeans show a sign of being less than formal. They are considered middle class attire and are preferred by many Americans while frequenting bars.

· When dealing with revealing attire, discretionary decisions should be used.


A dress code is just one way of correcting a problem situation. If a certain group of patrons, who often cause problems, have a tendency to wear certain attire just implement a dress code. A dress code has not been found by law to be discriminating, although it is a very good way to keep certain problem groups from entering your place of business.

(c) 2005 Excelsior Entertainment - Security Behind Bars
For more information on Nightclub Security Training including Front Door Security, go to www.securitybehindbars.com

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